AUSTRALIAN TOURISM

AUSTRALIAN OVERSEAS HOLIDAYS INTENTION REMAINS HIGH IN MARK 2011 QUARTER.

70 per cent (12.9 million) of Australians 14years or older intend to take at least one holiday in the next 12 months. The media types these holiday intenders consider most useful in deciding travel and accommodation are: the internet 62%, followed by newspapers 13%, magazines 8%, yellow pages 5%, catalogue and TV 4% according to the latest Roy Morgan research holiday tracking survey conducted in the 3 months to March 2011. The percentage of Australians who intend

remains high at 9% for the March 2011 quarter.

See you in Our Backyard.

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