Our Backyard – Apollo Bay

The 2012 Summer Olympic Games ~ London, United Kingdom ~ 27 July to 12 August 2012

London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948.

A PREUMIUM PRODUCT
2008 Beijing Olympic broadcasts still rank amongst the Top 20 programs of the last 4 years in WIN markets. Past Olympics audience numbers highlight that almost 90% of the Australian population watch the Olympic Games.

BENEFITS ON BEING SEEN IN THE OLYMPICS
• Research shows that advertising in high involvement programming generates greater attention & recall which equates to better viewing results.
• Summer Olympics consistently rank as one of the most desirable events on the sporting calendar.
• Communication platform that stretches beyond the seventeen days of the Games.
• Unrivalled association and integration that elevates and uniquely positions your business.
• Tailored solutions via access to WIN Network’s strategic sales team and production facilities.
• A dominant position in category.
• Commercial offering that builds brand momentum.

SCHEDULE
• There will be 299 hours of coverage with a massive 80% of the action live and only 20% delayed.
• There is only nine (9) hours time difference between London and Australia. (6:00pm AESB = 9:00am London)
• Coverage will be across WIN with a HD simulcast on GEM, including commercial content.

GREAT OCEAN ROAD REAL ESTATE COVERAGE

“LIVE” Competition / Finals
Morning Live ~ 6am-9am 15 sec ad X 10
Prime Time Live ~ 6:30pm-11pm 15 sec ad X 10
Late Night Live ~ 11pm-1am 15 sec ad X 10
Overnight Live ~ 1am-6am 15 sec ad X 12

“Highlights”
Morning Highlight ~ 9am-11am 15 sec ad X 4
Weekday Highlight ~ 4pm-6pm 15 sec ad X 4
Weekend Highlight ~ 4pm-6pm 15 sec ad X 4
Opening Ceremony ~ 3pm-6pm 15 sec ad X 2
Closing Ceremony ~ 8:30pm-11pm 15 sec ad X 2

WIN News Hour (6:00pm – 7:00pm)
WEEK ONE
Sunday 29th July ~ National News 15 sec ad X 1
Monday 30th July ~ WIN Local News 15 sec ad X 1
Tuesday 31st July ~ National News 15 sec ad X 1
Wednesday 1st August ~ WIN News Hour 15 sec ad X 1
Thursday 2nd August ~ National News 15 sec ad X 1
Friday 3rd August ~ WIN News Hour 15 sec ad X 1
WEEK TWO
Sunday 5th August ~ National News 15 sec ad X 1
Monday 6th August ~ WIN Local News 15 sec ad X 1
Tuesday 7th August ~ National News 15 sec ad X 1
Wednesday 8th August ~ WIN News Hour 15 sec ad X 1
Thursday 9th August ~ National News 15 sec ad X 1

See you in Our Backyard

Darren Brimacombe
darren@greatoceanroadrealestate.com.au
0418 317 424

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