Our Backyard – Apollo Bay

Good afternoon

This week we look at some statistics from the Great Ocean Road Destination Management Plan relating to Apollo Bay.


“Using the low base case scenario, international visitors to the Great Ocean Road Region are forecast to increase at 3.9% per annum from 2010 to 2030”

“This equates to an additional 560,000 or more than double the international visitors to the Region over the period”.

Projected Investment Needs


“An additional 3,440 commercial guest rooms will be required across the Great Ocean Road Region by 2030”

“The following accommodation establishments will be required to support the projected growth:

• Up to 4 large resorts of 4 star standard
• 90 farm stay accommodation establishments
• Up to 5 new large backpacker hostels
• Up to 5 new caravan or tourist parks
• Up to 12 new hotels/motels of various scales and star rating including budget and also 5 star with international branding

Key International Markets Forecast

The number of Chinese visiting the Great Ocean Road in 2010 is just below 20,000 visitors, however by 2030 this number will exceed 80,000 making China the second key source market (behind Continental Europe – 130,000 by 2030)

Activities – Chinese International Visitors

When visiting the Great Ocean Road Region Chinese experience seekers have a higher preference for the following activities:

• Going to the beach
• Sightseeing
• Eating out – dining


The number of Chinese visitors to the Great Ocean Road will increase significantly over the next 20 years – making China the fastest growth market of all international sources markets. For the region to cater for and accommodate the growing Chinese market additional accommodation will have to be built as detailed in the Destination Management Plan (as additional 3,000+ commercial guest rooms by 2030)

Apollo Bay is the ideal location for this development to occur (centre of the Great Ocean Road Region).
Have a great weekend.



Darren Brimacombe
0418 317 424
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